CRM Manager
Date Posted: 19/02/2025
Location: London
Job Type: Full time
Apply NowWho are Just?
We’re a FTSE 250 Financial Services company who specialise in retirement solutions and right now, our world is moving pretty quickly. With the defined benefit buy in / buy out space growing each year, Just continues to annually grow its business by over £4bn of assets.
We are a purpose driven company with compelling and credible goals. Quite simply, we help people achieve a better later life. We achieve this by providing competitive and innovative products, services, financial advice and guidance to help our customers achieve security, certainty and provide them with peace of mind in retirement.
That’s who we are. We’re a company on a mission: to become a beacon for the entire retirement industry. Because we believe everyone deserves a fair, secure, and fulfilling retirement.
Purpose
Reporting to the Head of Customer Engagement as a part of a newly formed and growing team, this role will be dedicated to building meaningful, long-lasting customer relationships through customer engagement strategies and campaigns that drive retention, build loyalty and increase CLTV.
You will support the development and lead delivery of our retention and loyalty workstreams, developing personalised, automated campaigns to create positive user habits and drive conversion.
Proactively defining and implementing testing strategies to create insight led, data-driven optimisations that deliver against customer engagement and loyalty objectives including MAU, CES, Needs Met Score and behavioural metrics alongside longer term metrics including CLTV and CSAT.
Skills and Knowledge
Consumer engagement/CRM campaign management with a focus on habit forming to increase conversions
Skilled at defining segmentation and personalisation requirements for multi-channel campaigns
Experience of defining testing strategies to ensure a continuous improvement approach
Highly proficient in day to day usage of Customer Engagement Platforms such as Dynamics Customer Insights Journeys, Braze, Salesforce or similar
Comprehensive understanding of UK data protection regulations, including GDPR and PECR, as well as understanding of financial service regulations such as FCA guidelines to ensure all campaigns are fully compliant
Highly analytical, adept at turning insights into action
Experience of analytics platforms such as Full Story, Google Analytics, Mixpanel, Amplitude or similar
Customer-centric, passionate about understanding customer behaviour and motivations
Qualifications
Degree or equivalent in appropriate discipline such as Marketing or Business
Experience
4+ years’ experience in customer engagement/CRM campaign planning and execution across email, push and other digital channels
Experience in campaign analytics
Robust knowledge of data and segmentation
Experience of working with designers, digital product and data teams
Financial services experience an advantage
Company Benefits
A Competitive Salary, Pension Scheme and Life Assurance
Along with 25 Days Annual Leave plus an Additional Day on us for your Birthday
Private Medical Cover and Income Protection, just in case
A generous and highly achievable bonus scheme – paid annually based on individual and company performance against targets
Opportunity to progress within your career both in-role and within the company
FREE access to the Headspace App, a 24/7 Employee Assistance Helpline and Trained Physical & Mental Health First Aiders (On-Site)
A variety of Employee Funded Benefits available to you via our Online Benefits Portal
Plus, several additional purchase options available for you and your loved ones