Senior Marketing Analyst
Date Posted: 17/04/2024
Location: Reigate
Job Type: Full time
Apply NowSenior Marketing Analyst
Reigate or London - Hybrid
We’re a specialist in retirement, but we’re not your traditional financial services company and we’re not just looking for traditional financial services people. We need agile, collaborative and ambitious people, who are passionate about doing the right thing for our customers. And committed to fulfilling our purpose: to help people achieve a better later life.
We are looking for a Senior Marketing Analyst to join our business own the delivery of our marketing analytics capabilities, required across the corporate channel as week as supporting on the transformation and our approach to marketing & operational data.
Key Responsibilities:
Continually refine business KPI metrics from insight led data
Work alongside the Analytics Manager to design, manage and implement relevant analytical techniques and processes (AB testing, CRO etc) to better understand key customer behaviour and drive change through economic insights.
Work closely with MIBI & CRM teams to support the development of automated key reporting for stakeholders in marketing & operations and wider corporate business functions
Take ownership of the delivery of projects that necessitate analytical capability to provide better customer outcomes or more efficient delivery of our corporate capability
Pro-actively supporting the marketing team with data, analysis and insights from previous digital & direct marketing.
Continually review and adapt defined processes to maintain excellence in delivery
Skills and Experience:
Experience in marketing campaign analysis and/or digital analytics is required
Experience working with a variety of platforms including – PowerBI (essential). SQL, SAS, Google Analytics, Marketing Automation or Tableau (desirable)
Proficient in the use of MS Office with advanced understanding and use of MS Excel
Experience in working with underlying data tables and business rules to ensure consistency of reporting
Excellent verbal, written communication and interpersonal skills
Understanding of the products and services provided by the Group
Awareness of the Financial Services market (desirable but not essential)
Internal consultancy and influencing skills
Company Benefits
A Competitive Salary, Pension Scheme and Life Assurance
Along with 25 Days Annual Leave plus an Additional Day on us for your Birthday
Private Medical Cover and Income Protection, just in case
A generous and highly achievable bonus scheme – paid annually based on individual and company performance against targets
Opportunity to progress within your career both in-role and within the company
FREE access to the Headspace App, a 24/7 Employee Assistance Helpline and Trained Physical & Mental Health First Aiders (On-Site)
A variety of Employee Funded Benefits available to you via our Online Benefits Portal
Plus, several additional purchase options available for you and your loved ones